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Evidence Guide: BSBPUB403 - Develop public relations documents

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBPUB403 - Develop public relations documents

What evidence can you provide to prove your understanding of each of the following citeria?

Research appropriate public relations documents

  1. Research previous communication documents for tone, content and style
  2. Research previous communication media and media distribution channels using appropriate methods
  3. Research and analyse existing evaluation data
  4. Conduct research about target public, clients or relevant organisations
Research previous communication documents for tone, content and style

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research previous communication media and media distribution channels using appropriate methods

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and analyse existing evaluation data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct research about target public, clients or relevant organisations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan production of communication document

  1. Identify and segment the target public
  2. Identify and agree upon communication objectives, messages and processes with other team members or supervisors in accordance with organisation procedures
  3. Ensure communication message is aligned to the organisation’s strategic objectives and operational plans
  4. Identify and gain agreement on appropriate communication media and media channels to communicate message
  5. Identify and agree upon processes to test the success of planned public relations communications
  6. Determine outsourcing resources, and provide input into developing timelines and costs
  7. Identify legal and ethical constraints impacting on communicating message
Identify and segment the target public

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and agree upon communication objectives, messages and processes with other team members or supervisors in accordance with organisation procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure communication message is aligned to the organisation’s strategic objectives and operational plans

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and gain agreement on appropriate communication media and media channels to communicate message

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and agree upon processes to test the success of planned public relations communications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine outsourcing resources, and provide input into developing timelines and costs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify legal and ethical constraints impacting on communicating message

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create and edit public relations documents

  1. Design and write communication documents which align with the organisation’s objectives and effectively communicate issues, policies and practices of the organisation to target audiences
  2. Scan documents to ensure compliance with legal and ethical requirements and proofread to identify and correct errors
  3. Assess appropriateness of the style and tone of text for the target public and carry out structural editing to ensure the document flows logically
  4. Edit the document to ensure its scope and format is in accordance with the organisation’s strategic communications plan and complies with house style
  5. Seek feedback from appropriate personnel on content of public relations documents following proofreading
  6. Test document and amend it in response to feedback
  7. Determine and agree upon modifications and incorporate into final draft
Design and write communication documents which align with the organisation’s objectives and effectively communicate issues, policies and practices of the organisation to target audiences

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Scan documents to ensure compliance with legal and ethical requirements and proofread to identify and correct errors

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess appropriateness of the style and tone of text for the target public and carry out structural editing to ensure the document flows logically

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Edit the document to ensure its scope and format is in accordance with the organisation’s strategic communications plan and complies with house style

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek feedback from appropriate personnel on content of public relations documents following proofreading

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Test document and amend it in response to feedback

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine and agree upon modifications and incorporate into final draft

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and evaluate public relations documents

  1. Forward any required document to outsourced resources within scheduled timelines
  2. Distribute document in accordance with scheduled timelines using appropriate public relations publications to communicate and promote the goals of the organisation
  3. Gather feedback and regularly monitor the effectiveness of distributed documents using appropriate evaluation methods
  4. Evaluate results of public relations documents against communication, organisation and/or client objectives
  5. Record and file evaluation results and any improvement recommendations for future reference
Forward any required document to outsourced resources within scheduled timelines

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Distribute document in accordance with scheduled timelines using appropriate public relations publications to communicate and promote the goals of the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Gather feedback and regularly monitor the effectiveness of distributed documents using appropriate evaluation methods

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate results of public relations documents against communication, organisation and/or client objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Record and file evaluation results and any improvement recommendations for future reference

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research appropriate public relations documents

1.1 Research previous communication documents for tone, content and style

1.2 Research previous communication media and media distribution channels using appropriate methods

1.3 Research and analyse existing evaluation data

1.4 Conduct research about target public, clients or relevant organisations

2. Plan production of communication document

2.1 Identify and segment the target public

2.2 Identify and agree upon communication objectives, messages and processes with other team members or supervisors in accordance with organisation procedures

2.3 Ensure communication message is aligned to the organisation’s strategic objectives and operational plans

2.4 Identify and gain agreement on appropriate communication media and media channels to communicate message

2.5 Identify and agree upon processes to test the success of planned public relations communications

2.6 Determine outsourcing resources, and provide input into developing timelines and costs

2.7 Identify legal and ethical constraints impacting on communicating message

3. Create and edit public relations documents

3.1 Design and write communication documents which align with the organisation’s objectives and effectively communicate issues, policies and practices of the organisation to target audiences

3.2 Scan documents to ensure compliance with legal and ethical requirements and proofread to identify and correct errors

3.3 Assess appropriateness of the style and tone of text for the target public and carry out structural editing to ensure the document flows logically

3.4 Edit the document to ensure its scope and format is in accordance with the organisation’s strategic communications plan and complies with house style

3.5 Seek feedback from appropriate personnel on content of public relations documents following proofreading

3.6 Test document and amend it in response to feedback

3.7 Determine and agree upon modifications and incorporate into final draft

4. Implement and evaluate public relations documents

4.1 Forward any required document to outsourced resources within scheduled timelines

4.2 Distribute document in accordance with scheduled timelines using appropriate public relations publications to communicate and promote the goals of the organisation

4.3 Gather feedback and regularly monitor the effectiveness of distributed documents using appropriate evaluation methods

4.4 Evaluate results of public relations documents against communication, organisation and/or client objectives

4.5 Record and file evaluation results and any improvement recommendations for future reference

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research appropriate public relations documents

1.1 Research previous communication documents for tone, content and style

1.2 Research previous communication media and media distribution channels using appropriate methods

1.3 Research and analyse existing evaluation data

1.4 Conduct research about target public, clients or relevant organisations

2. Plan production of communication document

2.1 Identify and segment the target public

2.2 Identify and agree upon communication objectives, messages and processes with other team members or supervisors in accordance with organisation procedures

2.3 Ensure communication message is aligned to the organisation’s strategic objectives and operational plans

2.4 Identify and gain agreement on appropriate communication media and media channels to communicate message

2.5 Identify and agree upon processes to test the success of planned public relations communications

2.6 Determine outsourcing resources, and provide input into developing timelines and costs

2.7 Identify legal and ethical constraints impacting on communicating message

3. Create and edit public relations documents

3.1 Design and write communication documents which align with the organisation’s objectives and effectively communicate issues, policies and practices of the organisation to target audiences

3.2 Scan documents to ensure compliance with legal and ethical requirements and proofread to identify and correct errors

3.3 Assess appropriateness of the style and tone of text for the target public and carry out structural editing to ensure the document flows logically

3.4 Edit the document to ensure its scope and format is in accordance with the organisation’s strategic communications plan and complies with house style

3.5 Seek feedback from appropriate personnel on content of public relations documents following proofreading

3.6 Test document and amend it in response to feedback

3.7 Determine and agree upon modifications and incorporate into final draft

4. Implement and evaluate public relations documents

4.1 Forward any required document to outsourced resources within scheduled timelines

4.2 Distribute document in accordance with scheduled timelines using appropriate public relations publications to communicate and promote the goals of the organisation

4.3 Gather feedback and regularly monitor the effectiveness of distributed documents using appropriate evaluation methods

4.4 Evaluate results of public relations documents against communication, organisation and/or client objectives

4.5 Record and file evaluation results and any improvement recommendations for future reference